919 538 0751 (voice + text) andrew@andrewhayden.com

Experienced Senior Global Marketing Manager

Now located in Seattle, WA

Transformational global marketing leader developing integrated, customer-centric marketing programs and campaigns that drive lead generation and sales growth across the technology space.

Experienced Senior Global Marketing Manager

Now located in Seattle, WA

By applying five basic principles, I can help craft a brand, enlighten customers, and make a difference.


Integrated Marketing

Messaging + Positioning

Integrated Marketing and Communications Expert

Marketing expertise in messaging and positioning, strategy…
email, direct mail, social media, content development, collateral, PR and media relations, search, web optimization, sales enablement, speech writing

Industry experience includes…
technology, healthcare, telecommunications and consumer goods

Extensive experience developing and managing successful integrated…
B2B and B2C marketing campaigns, product launches, sales enablement programs, strategic communications, CRM, and lead nurturing.

Leadership roles up to director level…
I have developed and managed highly effective teams and overseen tiny and multi-million dollar budgets. I have also managed dozens of agency and vendor relationships

Andrew’s Resume

Andrew’s Resume


Nortel Networks, Enterprise Solutions: Energy Efficiency Campaign

The Nortel Energy Efficiency Campaign (A.K.A. The Cisco Energy Tax) was a comprehensive campaign developed to support Nortel Enterprise Data Products.

Our Solution

Nortel Networks, Healthcare Services Campaign

The Hyperconnected Hospital campaign was a highly effective vertical marketing program aimed at key decision makers within a hospital, beyond the traditional IT and IS departments.

Our Solution

Siemens Healthcare: Value Beyond Cost Campaign

The Value Beyond Cost Campaign was designed to inform customers of the consequences and true costs of going with a third-party service vendor.

Our Solution

“There seems to be some perverse human characteristic that likes to make easy things difficult.” ~Warren Buffett

Latest Articles


I hired Andrew while I led marketing communications for Nortel in North America. In short, he is one of my best hires in my career. Andrew quickly learned the business and became a valuable part of the team, leading the communications for one of Nortel’s most challenging and successful campaigns that involved a head-to-head comparison for Nortel’s main competitor, which was not typical of Nortel’s culture at the time. He was deeply involved in online and offline communications as well as developing messaging for Nortel’s direct sales and extensive partner network. His knowledge, enthusiasm, and strong work ethic was highly valued and positioned him to take on responsibilities outside of communications including strategy development and business forecasting. I would not hesitate to hire Andrew again if given the opportunity.

Shane Johnston

Executive Vice President, Director of Client Development, Capstrat

Andrew is a very talented architect of corporate brand systems. His ability to think strategically and synthesize complex business issues while at the same time delivering a detailed brand system is outstanding.

Jens Olivarius

Chief Marketing Officer, SimCorp

Andrew is a top notch marketing communications professional with a keen eye for detail and a great work ethic. When I worked with Andrew at Nortel, he was focused on one of our vertical spaces and was my go to source for information in that space.

Andrew always produces quality work and makes sure he hits his deadlines. Working with him was great and I consider him not only a former colleague, but a great friend who I would work with again in a heartbeat.

David Durham

Marketing and Communications, Cisco

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