Brand is the heart and soul of your company
It gives you direction, purpose, and meaning.
I help build brands that connect with customers and investors.
Brand and Marketing for Startups
By applying five basic principles, I can help craft a brand, enlighten customers, and make a difference.
Messaging + Positioning
Brand and Marketing for Startups
Marketing expertise in brand foundation, messaging and positioning, and strategy…
Also, tactical marketing planning and execution, go-to-market, content marketing, collateral, PR and media relations, search, web optimization, sales enablement, speech writing
Business and Industries including…
Technology, healthcare, telecom and consumer goods in companies ranging from Fortune 100 giants to tiny startups
Extensive experience developing and managing successful brand marketing programs…
Targeting B2B and B2C audiences with marketing campaigns, product launches, sales enablement programs, strategic communications, CRM, and lead nurturing.
Senior leadership roles …
I have developed and managed highly effective teams and overseen tiny and multi-million dollar budgets.
The key to success is having a deep understanding of the needs, motivations and key decision makers for a particular segment.
It amazes me how many companies today, specially start-ups, seem to struggle with maintaining the integrity of their brand as they grow.
The short answer is nothing and everything.
“There seems to be some perverse human characteristic that likes to make easy things difficult.”
I hired Andrew while I led marketing communications for Nortel in North America. In short, he is one of my best hires in my career. Andrew quickly learned the business and became a valuable part of the team, leading the communications for one of Nortel’s most challenging and successful campaigns that involved a head-to-head comparison for Nortel’s main competitor, which was not typical of Nortel’s culture at the time. He was deeply involved in online and offline communications as well as developing messaging for Nortel’s direct sales and extensive partner network. His knowledge, enthusiasm, and strong work ethic was highly valued and positioned him to take on responsibilities outside of communications including strategy development and business forecasting. I would not hesitate to hire Andrew again if given the opportunity.Shane Johnston
Andrew is a very talented architect of corporate brand systems. His ability to think strategically and synthesize complex business issues while at the same time delivering a detailed brand system is outstanding.Jens Olivarius
Andrew is a top notch marketing communications professional with a keen eye for detail and a great work ethic. When I worked with Andrew at Nortel, he was focused on one of our vertical spaces and was my go to source for information in that space.
Andrew always produces quality work and makes sure he hits his deadlines. Working with him was great and I consider him not only a former colleague, but a great friend who I would work with again in a heartbeat.David Durham
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206 889 9329 | Voice + Text