919 538 0751 (voice + text) andrew@andrewhayden.com

Andrew’s Resume

Education
Emory University
MBA, Business and Marketing, 1990 – 1992
Syracuse University
BID, Industrial Design and Fine Arts, 1982 – 1988
Memberships
Industrial Designers Society of America (IDSA)
American Mensa
Piedmont Craftsman Guild – Member, Board of Directors

Experienced Senior Global Marketing Manager

Marketing leader with extensive experience in product marketing, marketing communications, campaigns and brand management. This includes developing effective integrated, customer-centric messaging, programs and campaigns that support sales growth across the technology space. Looking for a Product Marketing or Campaign Management position that leverages my experience and knowledge while offering opportunities to grow.

Expertise and Skills

  • Product Marketing
  • Brand and Marketing Communications
  • Messaging and Positioning
  • Thought Leadership
  • Digital Marketing
  • Marketing Automation
  • Data Driven Decisions
  • Marketing analytics and KPI’s
  • Integrated Campaigns
  • Sales Enablement
  • Go-to-market planning
  • Product Launch
  • Campaign Management
  • Content Creation
  • Corporate Communications
  • Technical Translation
  • Strategic Thinking

Experience

Marketing Campaign Manager – Tempered Networks – March – September 2017

Challenged with implementing and managing first automated marketing programs for groundbreaking network security start-up company. This involved:

  • Installation and integration of marketing automation platform with internal systems including Salesforce, web and social media activities
  • Documentation of processes for creating target customer lists based on metrics and activities
  • Development of strategic brand campaigns aligned to business and sales processes
  • Definition of metrics to measure customer engagement.

In addition, I managed social media, content development and wrote numerous executive blog posts.

Note: 60-Day Contract Position – Extended.

Co-OwnerMarketing LeadLisa Stewart Designs – December 2012 – January 2017

As Marketing Lead, my role has been to:

  • Guide customer-focused brand messaging and positioning to appeal to affluent buyers
  • Identify key customer insights that drive programs and campaigns aimed at core audience
  • Integrate marketing, sales and customer service experience for core customers

Highlights

  • Grew business by double digit year-over-year for three years
  • Launched multiple new products and designs based on customer feedback and insights

Manager, Marketing and Communications – Siemens Healthcare – March 2010 – November 2012

Singularly managed the development and execution of customer-centric B2B marketing and sales enablement programs supporting the $2B Siemens Healthcare, USA, Service organization.

  • Supported nine product managers, the senior leadership and field sales teams.
  • Managed integrated product launch programs, sales enablement, lead nurturing, web analytics, and tactical campaigns in collaboration with product management
  • Developed core messaging, positioning and customer stories for new product launches

Highlight

  • Achieved full Return on Investment ($300K) of Value Beyond Cost campaign within three months of launch

Director, B2B Marketing Programs and CommunicationsNortel Networks – March 2008 – Dec. 2009

Reporting to the Vice President of Enterprise Marketing, I managed the global product marketing and communications strategy and execution, sales enablement programs and competitive analysis supporting the Nortel Global Services business unit and Nortel Healthcare Services unit.

  • Developed highly effective product marketing programs to promote and position Nortel services and solutions to targeted B2B customers and select vertical markets
  • Executed a high impact, integrated, top-down product marketing that supported 3 strategic product launches in the healthcare vertical

Highlight

  • Grew Nortel Healthcare Services revenue over 100% year-on-year and increased total opportunities in the sales funnel by over 150%

Previous role Marketing Campaign Manager: North America – Developed and managed innovative regional B2B brand campaigns in support of all data networking and telecommunications products.

Highlight

  • Achieved a 40+% growth in the sales funnel in less than 6 months, with the integrated Energy Efficiency campaign

Marketing and Communications Manager – SAS Institute – July 2003 – March 2008

Working with senior executives, including the CMO, VP of HR and others, I developed and managed a variety of different projects focused on messaging and positioning for internal and external audiences

  • Developed core positioning and messaging for the introduction of the new, integrated SAS9 suite of analytics tools. Translating “SAS Speak” in to customer friendly language
  • Leveraged comprehensive internal and external research to develop internal brand programs designed to create a common frame of reference for the global employee population.
  • Created a brand framework that delivered global message consistency at all customer touch points

Other Experience

Vice President of Marketing – Zoom Culture – April 2001 – September 2001

Director of Marketing Communications – Home Director(IBM Spin-off) – January 2000 – April 2001

Worldwide Marketing Manager – IBM – March 1996 – December 1999

Marketing and Communications ManagerDuff-Norton – October 1993 – March 1996

Global Brand Packaging and Promotions ManagerCoca-Cola – April 1992 – October 1993

Education

  • Emory University – MBA, Business and Marketing
  • Syracuse University – BID, Industrial Design and Fine Arts

Memberships

  • Piedmont Craftsman Guild – Member Board of Trustees
  • Industrial Designers Society of America (IDSA)

 

Awards and Recognition

  • Nortel Networks Gold Award for Excellence: Nortel Energy Efficiency Campaign
  • IBM: Recognized for contributions to the business:
    • IBM Aptiva S-Series Global Launch
    • IBM Home Director Launch and Spin-off
  • Syracuse University
    • Deans Award for Design
    • Floyd F. Decker Award for Service