Integrated Marketing Programs Expert
By applying five basic principles, I can help craft a brand, enlighten customers and make a difference.
Messaging + Positioning
Integrated Marketing and Communications Expert
Marketing expertise in messaging and positioning, strategy…
strategy, email, direct mail, social media, content development, collateral, PR and media relations, search, web optimization, sales enablement, speech writing
Industry experience includes…
technology, healthcare, telecommunications and consumer goods
Extensive experience developing and managing successful integrated…
B2B and B2C marketing campaigns, product launches, sales enablement programs, strategic communications, CRM, and lead nurturing.
Leadership roles up to director level…
I have developed and managed highly effective teams and overseen tiny and multi-million dollar budgets. I have also managed dozens of agency and vendor relationships
Andrew is a very talented architect of corporate brand systems. His ability to think strategically and synthesize complex business issues while at the same time delivering a detailed brand system is outstanding.Jens Olivarius
I hired Andrew while I led marketing communications for Nortel in North America. In short, he is one of my best hires in my career. Andrew quickly learned the business and became a valuable part of the team, leading the communications for one of Nortel’s most challenging and successful campaigns that involved a head-to-head comparison for Nortel’s main competitor, which was not typical of Nortel’s culture at the time. He was deeply involved in online and offline communications as well as developing messaging for Nortel’s direct sales and extensive partner network. His knowledge, enthusiasm, and strong work ethic was highly valued and positioned him to take on responsibilities outside of communications including strategy development and business forecasting. I would not hesitate to hire Andrew again if given the opportunity.Shane Johnston
Andrew is a top notch marketing communications professional with a keen eye for detail and a great work ethic. When I worked with Andrew at Nortel, he was focused on one of our vertical spaces and was my go to source for information in that space.
Andrew always produces quality work and makes sure he hits his deadlines. Working with him was great and I consider him not only a former colleague, but a great friend who I would work with again in a heartbeat.David Durham
Many startups think of brand and marketing as one in the same. They are not. Marketing is a driver of brand perceptions, but it is only one of many things that affect the way people think about your company.
A well-developed Brand Foundation is a framework around which to build your business. With it your company has a defined direction, purpose and meaning on which to focus.
Most early stage startups focus all of their attention on products and offerings, however most fail to realize the importance of investing in their brand foundation too.
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919 538 0751