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Refocusing the Startup Product/Market Fit Model

Refocusing the Startup Product/Market Fit Model

Is the idea of “Product/Market Fit” backwards? In a recent research report, CBInsights found that 42% of startups fail because there is no market need for their products. The implication that almost half of startup failures can be attributed to a lack of understanding...
Your Brand = Your Business

Your Brand = Your Business

There is a terrific Jeff Bezos quote that says:“Brand is what people say about you when you’re not in the room.” It is one of the most succinct definitions of brand, capturing the holistic nature of it as a business imperative. Read it again: “Brand is what...
6 Essential Elements of a Solid Brand Foundation

6 Essential Elements of a Solid Brand Foundation

Breaking Down the Elements of a Solid Brand Foundation A well-developed Brand Foundation is a framework to build your business around. With it your company has a defined direction, purpose and meaning on which to focus. There are six essential elements of a solid...