919 538 0751 (voice + text) andrew@andrewhayden.com
Fundamentals, Frameworks and Focus

Fundamentals, Frameworks and Focus

From the beginning of my career I’ve always been a huge believer in the importance of getting the fundamentals right in order to ensure brand success. It amazes me how many companies today, specially start-ups, seem to struggle with maintaining the integrity of...
"What’s Changed?" Good Question!

"What’s Changed?" Good Question!

Yesterday, I was having a delightful conversation with a recruiter and she asked me a very good question: “You’ve been out of corporate marketing for a few years. What’s changed since you left?” The short answer is nothing and everything. What do I mean by that? Well,...
Maybe My Superpower is "Getting Stuff Done!!!"

Maybe My Superpower is "Getting Stuff Done!!!"

“How is it you seem to be the only one around here who ever gets anything done?” It was the greatest compliment I ever received in the corporate world and it came from a colleague at IBM. This was a place where processes were Byzantine and opaque. Meetings were held...
Communications Imperatives: 5 Simple Rules

Communications Imperatives: 5 Simple Rules

I’m not sure why, but it seems like a lot of people tend to make communications and marketing really, really complicated. The reality is that it’s not necessarily complicated – it is complex. Communications requires people to spend a lot more time learning their...

Pet Peeve #2 – No Stories

Companies that have great customer focused stories win, those without, lose. I found it very sad in several companies I worked for that there were no positive, inspiring stories about the good work the company did. This applied to both internal employee stories as...