206 889 9329 (voice + text) andrew@andrewhayden.com
"What’s Changed?" Good Question!

"What’s Changed?" Good Question!

The other day, I was having a delightful conversation with a recruiter and she asked me a very good question: “You’ve been out of corporate marketing and working in startups for a few years. What’s changed since you left?” The short answer is nothing and everything....
Maybe My Superpower is "Getting Stuff Done!!!"

Maybe My Superpower is "Getting Stuff Done!!!"

“How is it you seem to be the only one around here who ever gets anything done?” It was the greatest compliment I ever received in the corporate world and it came from a colleague at IBM. This was a place where processes were Byzantine and opaque. Meetings were held...

Pet Peeve #2 – No Stories

Companies that have great customer focused stories win, those without, lose. I found it very sad in several companies I worked for that there were no positive, inspiring stories about the good work the company did. This applied to both internal employee stories as...

Multidimensional People

Since when did it become a problem for someone to be capable across a spectrum of activities? Sure, lots of people have hobbies in addition to their professional careers, but I’m talking about those seemingly rare individuals who are capable of doing multiple things...

Strategy Fail 1: “Wagging the Dog”

Strategy Fail 1: “Wagging the Dog” Why do so many companies let their sales organizations define their business strategy? At many companies, it seems as if the attitude is “If it (the new program/campaign) is big and new/scary or different”...

Why do Companies Insist on Medieval Management Systems

Fiefdoms went out with the Middle Ages, So Why are We still Using The Same Organizational Structures in Corporations I’ve been in a number of situations over the years where people refer to some senior level executive being in charge of his own little fiefdom. After...