Employees who are over managed and under inspired will come to the office, do their job and go home…all for the pay check.
- No sense of a greater purpose in what they are doing
- No passion for what they are doing
- No personal connection to the employer (loyalty)
- No understanding of how they help the customer…truth be told, they often don’t care.
Ultimately, the strength of your brand will whither and die due to lack of internal engagement. Are your employees engaged in your brand, or are they just going through the motions?