206 889 9329 (voice + text) andrew@andrewhayden.com

Startup Brand Packages

Brand Audit

The brand audit is an assessment of how well developed your brand is in relation to your business.

Timeframe

~4 Hours

Begins at

$600+

By going through the audit process, we are able to identify whether you have the basic concepts in place from which to build a brand. We will also identify gaps and next steps you need to consider in the evolution of your brand.

Recommended attendees
Founders (mandatory)
Select personnel if needed
Attendees should be limited to founders and key personnel only – recommend no more than four in total.

Brand Audit Deliverable (Report delivered within 10 business days)

Following the Brand Audit meeting, I will prepare a 1-2-page analysis of the current state of your brand. This will include:

  • SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Recommendation for next steps

“Sell the problem you solve, not the product.” Unknown

Brand Basics Workshop

An in-person program designed to identify and outline the core elements of your brand.

Timeframe

1 Day

Begins at

$1200+

The brand basics workshop is a one day, in-person program designed to identify and outline the core elements of your brand – Vision and Mission. It includes an initial brand audit as well as sessions designed to develop these two core elements of your brand that help focus and drive your business.

Recommended attendees
Founders (mandatory)
Select personnel if needed
Attendees should be limited to founders and key personnel only – recommend no more than four in total.

Brand Basics Workshop Deliverables (Report delivered within 10 business days)

  • Brand Audit Report
  • Proposed Vision (top line) plus options
  • Proposed Mission plus options

“The number one thing you don’t want is for people to be indifferent about your brand.”
– John Morgan

Brand Foundation

Develop and deliver a scalable and actionable brand foundation.

Timeframe

1-2 Months

Begins at

$7500 – $10,000

The brand foundation is designed to develop and deliver a scalable and actionable brand foundation that you can build a business on. It includes both the Brand Audit and The Brand Basics Workshop and expands to the other core elements of brand you need to build a successful business.

Much of the initial work will be completed in structured as workshops with scheduled meetings and updates as the strategy progresses.
Rate depends on company, industry, and product/offering.

Recommended attendees
Founders (mandatory)
Select personnel if desired
Workshop attendees should be limited to founders and key personnel only – recommend no more than four in total.

Brand Foundation deliverables
Brand Audit + report
Brand Foundation Document that includes final, actionable versions of:

  • Vision
  • Mission
  • Values
  • Operating Principles
  • Brand Promise
  • Elevator Pitch

“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”
-Howard Schultz, CEO Starbucks

Go-to-Market Strategy

How to go from disruptive idea to marketable/sellable product.

Timeframe

2-3 Months

Begins at

$15,000 – $20,000

One of the largest gaps many startups face is how they will go from disruptive idea to marketable/sellable product that directly appeals to their core audiences. The Go-to-Market Strategy (GTM) is designed to provide you with a brand based plan that addresses multiple audiences including initial customer engagements, investor pitches, and employee recruiting.

Much of the initial work will be completed in structured as workshops with scheduled meetings and updates as the strategy progresses.

Recommended Attendees
Founders (mandatory)
Select personnel if needed
Please limit to founders and key personnel only – recommend no more than four in total.

Go-to-Market Strategy deliverables include:

  • Comprehensive Brand Foundation and Messaging
  • Brand Communications plan (internal)
  • Comprehensive Go-to-Market Strategy
  • Operations
  • Target Customers
  • Marketing Strategy and Messaging
  • Audience-specific marketing channels
  • Success Metrics and measurements
  • Marketing plan outline

Want to Work Together?

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